Defining Swimsuit Trends of Summer 2024 to Shop Now
This year, there’s a palpable energy that can be felt across the bikini and one-piece departments, thanks to glitzy embellishments, playful prints, and crafty touches. For example, labels like Magda Butrym, are redefining the swimwear category with cool crochet one-pieces that could easily double as a beautiful top for the moments when a seaside adventure turns into a post-swim dinner. Even the minimalist-leaning designs are getting in on the excitement with contrasting colorblocking and unexpected cutouts. Saint Laurent leads the trend with its minimalist strapless one-pieces that come with strategically placed cutouts. While swimsuit brands like Solid & Striped prove that a less-is-more approach to swimwear need not be boring, thanks to high-contrast, black-and-white patterns.
The 2024 Trend Guide
- The Wild Print: Mango underwired bikini top, $40
- The Arts & Crafts: It’s Now Cool crochet swimsuit, $160
- The Elegant Embellishment: Agua By Agua Bendita bead bikini, $180
- The Fine Line: LSpace Coco one-piece, $198
- The Strapless Savior: Hunza G Brooke seersucker swimsuit, $230
- The Royal Floral: PatBo appliquéd embellished bikini top, $250