Defining Swimsuit Trends of Summer 2024 to Shop Now


This year, there’s a palpable energy that can be felt across the bikini and
one-piece departments, thanks to glitzy embellishments, playful prints, and crafty touches. For example, labels like Magda Butrym, are redefining the swimwear category with cool crochet one-pieces that could easily double as a beautiful top for the moments when a seaside adventure turns into a post-swim dinner. Even the minimalist-leaning designs are getting in on the excitement with contrasting colorblocking and unexpected cutouts. Saint Laurent leads the trend with its minimalist strapless one-pieces that come with strategically placed cutouts. While swimsuit brands like Solid & Striped prove that a less-is-more approach to swimwear need not be boring, thanks to high-contrast, black-and-white patterns.

The 2024 Trend Guide